YoY Launch Comparison · Day 1–14

Phone (4a) vs (3a) Malaysia · First 14 days on-sale · Shopee × Lazada × DTC

Side-by-side read of Nothing's 2026 a-series launch against the 2025 cycle in Malaysia. All figures cover the first fourteen calendar days after each generation's first consumer order. Currency: MYR. NMV is consumer-paid merchandise value after platform and seller vouchers.

MARKET · MY 3a WINDOW · 08 Mar – 21 Mar 2025 4a WINDOW · 01 Apr – 14 Apr 2026 CHANNELS · 3 METRIC · NMV (MYR)

00 ·Platform Scope

01 ·Standard Model · (3a) vs (4a)

Phone (3a)2025 cycle

PRIOR

NMV

Units

ASP

Phone (4a)2026 cycle

NEW

NMV

Units

ASP

02 ·Pro Model · (3a) Pro vs (4a) Pro

Phone (3a) Pro2025 cycle

PRIOR

NMV

Units

ASP

Phone (4a) Pro2026 cycle

NEW

NMV

Units

ASP

03 ·YoY · Standard Model

NMV Δ

Units Δ

ASP Δ

Cancel Rate

04 ·YoY · Pro Model

NMV Δ

Units Δ

ASP Δ

Cancel Rate

05 ·YoY · Full Series (Std + Pro)

Series NMV Δ

Series Units Δ

Blended ASP Δ

Cancel Rate

06 ·Daily Trend · Day 1–14

Stacked columns compare NMV (or Units) by model across the 14-day window. Both generations are aligned to Day 1 of their respective launch.

(3a) Std (3a) Pro (4a) Std (4a) Pro

07 ·Color Variants · Units by SKU

Colors merged across channels. Pct of the bar is share of that model's valid units within the current scope.

(3a) · Standard

(4a) · Standard

(3a) · Pro

(4a) · Pro

08 ·Platform Share & Shopee Fees

08a ·Shopee Take-Rate & Voucher Load

Shopee NMV (4a)

Transaction Fee

Commission Fee

Service Fee

Total Take-Rate

Seller Voucher (3a)

Seller Voucher (4a)

Shopee Voucher (3a)

Shopee Voucher (4a)

09 ·Key Insights

10 ·Daily Detail · Day 1–14

All values are valid-order NMV in MYR for the current scope. Day Δ = (4a+4a Pro) NMV minus (3a+3a Pro) NMV for that day.

Day	(3a) Std	(3a) Pro	(3a) Total	(4a) Std	(4a) Pro	(4a) Total	Day Δ

Access Report.

Phone (4a) vs (3a) Malaysia · First 14 days on-sale · Shopee × Lazada × DTC